© 2019 by Occhio Blu

Product Photography

"the old adage “a picture’s worth 1,000 words” is certainly based in truth"

Studio Location Lifestyle PackShot Stylised Product

We all know that if you want to sell a product online, you need images. And not just any image- high quality images are very important.

Have you ever gone to someone’s eBay listing or shopped online and saw posts that offered a robust description of an item but featured no photos of it or the photo was blurry?

What’s your first thought when you see that?

We don’t know about you, but the first thought that jumps into our minds is a suspicious “Why?”

Why wouldn’t they include a photo or a high quality photo for those websites that have poor imagery? Do they have something to hide? Are they BS-ing us about the condition of the product? Do they not realize the increase in a conversion with a high quality photo versus a poor quality one?

As soon as that idea appears, it plants itself like a weed and is nearly impossible to remove. The sale is pretty much dead at that point, never mind how much effort the seller put into their product description.


Product Images Power Your Business

It would be hard to call product images a “secret” to ecommerce success, as most retailers these days know how important they are. And with the above scenario in mind, it’s not hard to understand why. But while every seller needs to dodge the bullet of suspicion, the psychology of images goes deeper than that.

Images give us instant information

Humans are visual by nature. While there’s some debate over how much faster our brains transmit visual information when compared to text, there’s no argument that it’s faster—the old adage “a picture’s worth 1,000 words” is certainly based in truth.

A single snapshot of a product can provide more relevant information about the product’s quality than paragraphs of text. Why break your back describing a products dimensions, colors, shape, and designs when a single photo can do the job for you? Plus, images provide a natural sense of scale and help customers get familiar with your item before they buy.